Social Media More Important Than Ever

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January 10, 2012
The Customers' Voice, Your Social Graph And Your Reputation
By Sally Falkow
Social media impacts every part of your business. in 2012 it is imperative that you:

Know who your customers are and where they are active online

Understand the power of social media for positive and negative impact

Make social media a part of your risk management strategy

Educate your employees - all your employees - about the far-reaching effects a social media comment can have

Strive to give the best possible experience to all customers

Understand how social content gets indexed in search results and how search affects your reputation

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