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January 23, 2012
Looking Beyond 2012: Trends For Leading Transformation
By Brian Solis
It's a new year and a new set of predictions to set goals and expectations for 2012. I won't bother you with the top 10 emerging social networks or apps to focus time and resources. Nor will I gaze in the crystal ball to reveal the five secrets to viral marketing and user/customer acquisition. Instead of adding my forecasts to the endless sea of debatable prophesies, I chose a more aspirational path.

2012 is the year of transformation as digital Darwinism threatens rigid and traditional practices everywhere. Regardless of industry, digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt.

Indeed, this is a time when organizations will invest in change to better adapt to emerging market opportunities, to more successfully engage with customers, employees and stakeholders, rethink systems and processes, and ultimately, revive the company's vision, mission and purpose. The result is an adaptive culture that signals an end to business as usual. Without doing so only expedites the inevitable journey towards irrelevance. For 2012 and beyond, the following trends serve as beacons for not only survival, but leadership.

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Recent Articles:
The Customers' Voice, Your Social Graph And Your Reputation
Social media impacts every part of your business. in 2012 it is imperative that you Know who your customers are and where they are active online Understand the power of social media for positive and negative impact Make social media a part of your risk management strategy Educate your employees - all your employees - about the far-reaching effects a social media comment can have Strive to give the best possible experience to all customers Understand how social content gets indexed in search results and how search affects your reputation

The Customer Is The Customer. Adapt Or Die.
I've had a variety of sales jobs in my career and have dealt with some great people and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liar...
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There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This was social dialogue at...
How Much Are You Paying To Send...
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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