Social Media Isn't A Miracle Cure




EnterpriseCustomer (Enable images to fully enjoy) EnterpriseCustomer (Enable images to fully enjoy) News Archives About Us Feedback
February 21, 2012
Brands Face Stream Fatigue As Consumers Look Beyond Gimmicks In Social Networks
By Brian Solis
The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing "the why" at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

While many brands are designing editorial and engagement programs to encourage consumers to "Like" and follow profiles, view videos, submit user generated content, consumers are simultaneously struggling to find signal against the noise, grappling with stream fatigue and sometimes an overwhelming sense of over connectedness.

Continue Reading


Today's Top Videos:
FBI Needs To Track Social Media To Do Their Job Well, According to Quid CTO
The FBI recently sent out a request to tech companies asking for proposals in the development of a social media application.
Danny Sullivan on Google's New Privacy Policy Saga
A lot of controversy was sparked after Google announced that it was consolidating more than 60 of its privacy policies into one. The search giant believes one policy would create a more fluid...
Should the FCC Allow Cable Encryption? Hear Why Boxee Thinks It Shouldn't
The FCC is in the process of reviewing multiple documents regarding whether or not to permit cable companies to encrypt their basic programming.
Recent Articles:
5 Ways To Deal With Customers' Complaints
Every business has to deal with customers in one way or another. Customer service representatives receive complaints from customers and try to resolve them. But in a small business environment, this is a dreadful task, especially when there is a lack of professional guidance targeted towards small businesses. L. Vincent Poupard, a contributor for the Yahoo! Network, shared these guiding tips, regardless of industry, for small businesses and how they can deal with customers' complaints Standardize
Read More...

Looking Beyond 2012: Trends For Leading...
It's a new year and a new set of predictions to set goals and expectations for 2012. I won't bother you with the top 10 emerging social networks or apps to focus time and resources. Nor will I gaze...
Read More...
The Customers' Voice, Your Social Graph...
Social media impacts every part of your business. in 2012 it is imperative that you Know who your customers are and where they are active online Understand the power of social media for positive...
Read More...
The Customer Is The Customer. Adapt Or Die.
I've had a variety of sales jobs in my career and have dealt with some great people and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liar...
Read More...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
iEntry
 
--This email is a service of EnterpriseCustomer--
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2012 iEntry, Inc. All Rights Reserved Privacy Policy Legal